5+ Email Templates You Can Use To Pitch To New Clients

You don’t have to depend on freelance marketplaces to find work. There are so many ways you can find freelance work.

In a previous post, I showed you not one, not two, but 14 different methods for finding freelance work online.

One of the most effective ways to find freelance projects is to use job boards and contact clients directly via email.

Writing an email to a client to pitch for a job is not an easy task. Because your email needs to be perfect to win over the client.

Then again, you don’t have to be a master of the English language to write a great email either. You just have to learn to follow certain email etiquette when writing the pitch to appear more professional to your clients.

See if you follow these steps when writing your emails.

Tips For Writing Better Emails

Before hitting that send button, make sure to check your emails for these and improve your pitch.

Use A Clear Subject Line


Always get straight to the point with your subject lines. And try to keep it short. For example, “Regarding Your Craigslist Ad” or “Application For Copywriter Position”. Notice how I capitalized the first letter of all words to grab more attention.

Don’t Send To Multiple Recipients


Adding multiple recipients to your email means that you will be modifying the content of the email for a group instead of an individual. Personalizing your email is important for connecting with an individual.

Use Their First Name

Do your best to find out at least the first name of your client or the person in charge of hiring. Spell the name correctly when writing. “A person’s name is to that person the sweetest and most important sound,” says Dale Carnegie.

Include Your Signature


At the bottom of your email, include your email signature with contact information and links to your LinkedIn profile and websites. You can use HubSpot’s email signature generator tool to create an HTML email signature.

Sending Follow-Up Emails

Don’t send too many follow-up emails. It will make you seem too desperate and it will spam your client. Wait at least a week before sending a follow-up email. If landing this client is really important for you, then send another follow-up email after a while. If you don’t get a response after that, it’s time to move on.

Double Check Your Emails

Proofread your emails twice before sending them. Use a tool like Grammarly to check for spelling and grammatical errors.

Additionally, you can check out my guide on how to write a professional email to learn more tips.

To make things even easier for you, I created these basic freelance email templates you can use when pitching to new clients.

Use these as the foundation when writing your own emails. And remember to customize and improve these templates before using them.

Template #1 – For Web Designers

I used an easy technique to directly contact and get in touch with clients to do web design work when I first started doing web development work a couple of years ago (more about it here).

This is an email template that’s similar to the one I used at the time.

Hi [Client’s name],

I came across your job posting on [name of the website] where you said you’re looking for a web designer to reconstruct your business website.

I’ve worked with a lot of great brands and small businesses over the past [number] years, including [mention names of your previous clients with links to websites]. They’ve praised my work as exceptional and reported back great increases in conversion rates and sales after the new website design.

You can check out some of my work on my portfolio at [link to your portfolio].

I have a few ideas on how to approach your job on designing the website. If you’re interested, I’d love to discuss more details.

Kind regards,

[Your email signature] 

It’s simple. Not too much bragging. And arouses the client’s curiosity to reply back.

Template #2 – For Copywriters

A copywriter is a master of the words and clearly, I don’t need to tell them how to write an email.

However, if you’re just starting up, maybe this template will help.

Hi [Client’s name],

My name is [your name] and I’m a freelance copywriter.

I just saw your job posting on [name of the website] and noticed that there’s an opening for a blog article writer in your business blog.

I’ve been working online as a freelance writer for [number of years] years and I managed to help develop several great and successful blogs for my clients.

Not to brag, but I also have multiple articles published on popular authoritative websites such as [mention and link to the websites]. Have a look and see if my writing style fits your blog’s strategy.

I understand that getting a lot of shares on social media is just as important as optimizing articles for search engines. And I use a handful of tools to make sure to target both those areas.

If you like, I can come up with some topics and ideas for great articles for your blog.

Kind regards,

[Your email signature]

Giving insight into how you work and providing examples of work is an important tactic you must always use.

Template #3 – For Graphic Designers

It can get a bit tricky for graphic designers when contacting clients via email. Especially when showing off examples of your work.

So it’s important that you set up a portfolio to showcase your work. A personal website will be perfect but if you can’t afford one, go with a site like Behance or Dribbble.

Hi [Client’s name],

I saw your job opening while browsing [name of the website], are you still looking for a graphic designer to create your business logo?

I’ve been doing graphic design work for [number] years now and I also have experience working at an advertising agency as a lead designer as well. Just recently I designed a new logo for [name of the company]. You can see it at [link to website].

Have a look at some of my previous designs on my portfolio at [link to your portfolio].

I read through your job description and the business website and I already have a few good ideas for the logo design. If you could send in more details and the requirements I’d be happy to send over a few sketches of the design.

Kind regards,

[Your email signature] 

It’s important not to talk about your prices in the first email. Let the client get back to you with a reply first.

Template #4 – For Marketers

You may be starting to see a pattern in these emails by now. That’s because it’s best to keep a pattern when it comes to writing professional emails.

I noticed this a couple of years ago when companies and websites started contacting me to advertise on my website. They were all using the same type of structure and similar terms.

Hi [Client’s name],

I’m [your name] and I’m a content marketer. I noticed on [name of the website] that you’re looking to outsource your social media marketing. I’d be happy to help you out with the process.

Social media and inbound marketing are two of my strongest suits. I recently helped a client grow their social media following to 10K likes on Facebook and Twitter [include links to examples of your work] within three months.

You can also visit my personal website to see some of my work. [link to your portfolio]

I see that your social media pages are not fully optimized for latest standards. I’d gladly do that for you in addition to putting together a content plan to promote your brand on your social media channels.

If you have a few minutes, I’d like to ask some questions regarding your targets and goals. Let me know if you’d like to schedule a Skype call.

Kind regards,

[Your email signature]  

Template #5 – For Developers

I’ll take a different route for developers.

Let’s imagine that you’re contacting a client directly, without them posting any jobs.

Hi [Client’s name],

My name is [your name] and I was just browsing your website [name of the website]. I’ve been using your online tool for several months now and I must say I really love how it allows users to [mention a good feature about the tool].

The one thing that frustrated me was that I couldn’t access your service on my phone. And I actually came up with a great design and a plan to develop an Android app for your service. If you’re interested, I’d love to share some of the details.

By the way, I have some pretty good experience developing apps too, [number] years to be exact. My most recent work was [link and name of an app]. Check out my portfolio for more info [link to your portfolio website].

Send a reply if you’d like to talk more.

Kind regards,

[Your email signature]

It’s casual. Short. Clean. And doesn’t sound like a spammer.

Bonus: Follow Up Email Template

You won’t always get a response to your first email, at least not right away.

In such cases, you can follow up with a second email.

Because these clients usually get hundreds of emails. It’s easy to get your email lost in their inbox.

Use a simple email like this to grab the client’s attention.

Hi again,

Sorry to bother you. But I just wanted to see if you received my previous email.

I’m just too excited to work on this project with you and I think it’ll be beneficial for both of us. I’m eager to share more details about my plans for the project.

If you’re too busy, I’d totally understand. But I’d really appreciate a response.


Your Name

Remember not to spam the client with too many replies. And wait at least 3 days before sending a follow-up email.

Using AI To Write Better Emails

With the introduction of AI tools like ChatGPT, it’s now much easier to do tasks like writing emails better than before.

Especially if you’re just starting out as a freelancer, you can use ChatGPT to learn more and improve your skills further.

For example, you can use it to optimize and improve your emails.

chatgpt email

Write your email as you normally do and then ask ChatGPT to improve it. Or ask it to rewrite it.

I don’t recommend you use ChatGPT to write the email entirely. Only use it to improve your emails further.

You can learn more ways to use ChatGPT in my guide about ChatGPT hacks.


One last thing you should always remember is not to treat your clients the way you treat your friends. Don’t call your clients “bro” or “dude”. Treat them with respect. There’s no need to call them “sir”, just be professional.

Of course, these email templates are not perfect. I made these as examples, a foundation for you to learn from. Some clients look at things differently and some prefer a more casual approach. But, these templates will definitely help you to make a good first impression.

If you need any help with contacting clients, I’m always happy to help out. Use the contact page to send me an email.