Keela U | A Nine-Part Fundraising Course

Learn the foundation of fundraising,
best practices, and become more strategic with Keela U.
Enroll now!

This course is free for existing Keela users.

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The Syllabus

1.1: The Donor Cycle
1.2: Revenue Sources
1.3: Words You Should Know
1.4: Your Fundraising Team
1.5: Case for Support
1.6: Donor-Centered Communication

2.1: Audience Profiles
2.2: Prospects & Pipeline
2.3: Volunteers
2.4: Tags
2.5: Managing Partner Relationships

3.1: Website
3.2: Email Acquisition
3.3: Eblast Welcome Series
3.4: Events I
3.5: Engagement through Social Media

4.1: Events II
4.2: E-Newsletters
4.3:  E-blast Statistics
4.4:  Cultivation Meetings
4.5: Tours
4.6:  Events III

5.1: Offer Development & Impact Areas
5.2: Donation Form Optimization
5.3: Giving Tuesday
5.4: Year-End Fundraising
5.5: Second Gift Strategy

6.1: Integrated Fundraising Campaigns
6.2: Monthly Giving I
6.3: Monthly Giving II
6.4: Legacy Giving
6.5: Reactivating Lapsed Donors

7.1:  Donor-Centered Fundraising
7.2:  Donor Retention
7.3:  Stewardship Matrix
7.4:  Gift Recognition
7.5:  Impact Reporting

8.1:  Setting Goals
8.2: Development Plan
8.3:  Project Management
8.4:  Your Dashboard

9.1: KPIs I
9.2: KPIs II
9.3: KPIs III