KeeLabs

An Introduction to Indigenous Protocols for Fundraisers

In this free webinar, join Rowena Veylan, founder of The New School of Fundraising, to explore cultural practices and protocols for non-Indigenous individuals, recognizing that no two communities are the same. This session is designed for fundraisers from organizations of all sizes (as well as senior leaders and other nonprofit professionals).

5 Fundamental Habits Every Fundraiser Needs Now

In this free webinar, join Mallory Erickson, Executive Leadership & Development Coach at Mallory Erickson Coaching, as she cuts through the noise and breaks down the scientifically backed behaviors, habits, and strategies that define the most effective fundraisers and fundraising departments.

Let’s Talk about Core Funding: A Panel Discussion

In this free webinar, join Arti Freeman, President & CEO at Definity Insurance Foundation and Agapi Gessesse, Executive Director at CEE Center for Young Black Professionals for a panel discussion moderated by Bruce MacDonald, President & CEO of Imagine Canada. This session will focus on a practical conversation about how you can talk to your funders and donors about the importance of core funding.

New Strategies and Approaches in Grant Writing

The funding landscape for nonprofit organizations is continuously evolving, as are approaches to grant writing and successfully securing funding from foundations, corporations and government. Is your organization keeping up? In this free webinar, Join Rohit Mehta, Founder & Lead Consultant at DoGood Fundraising – a social enterprise dedicated to finding, writing, and training Canadian organizations on grants – to explore new strategies and approaches in grant writing.

Fundamentals of Donor Journey Mapping for Nonprofits

Donor journey mapping is a powerful tool that helps organizations better understand, engage with, and steward their donors. In this free webinar, join Julia Devine and Catalina Parker, Co-founders of Relatable Nonprofit, to learn more about the fundamentals of donor journey mapping for nonprofits. This session will dive into the importance of mapping individual donor journeys and how it can enhance donor relationships and retention. Don’t miss this opportunity to elevate your fundraising efforts and strengthen your relationships with donors and institutional funders!

The Changing Landscape of Canadian Donors

The demographics of Canada have changed dramatically over the past several decades. In this free webinar, join Jennifer Robins, NFP Lead at Environics Analytics, to learn more about the changing landscape of Canadian donors. This session will dive into the current demographics of Canada – where are we in 2024? In addition to demographics, with the rise in inflation and interest rates, cooling real estate prices, and a volatile stock market, we will also review some key insights into the financial well-being of Canadians.

How to Create a Simple and Effective Nonprofit Content Calendar

Join Lidia Varesco Racoma as she walks you through how a nonprofit content calendar can provide structure and organization for your content marketing efforts. Learn how nonprofits can enhance brand awareness, create engagement, and foster trust through content marketing.

Debunk the Top 5 Myths of Planned Giving

Join the Planned Giving evangelist as he smashes the insidious myths around Planned Giving. Like the one that says you need expertise. And another, that Planned Giving will hurt your other fundraising. Tony Martignetti is an attorney, but he doesn’t talk like one. In plain language—weaving in his stand-up comedy—he’ll leave you inspired and empowered to get going with Planned Giving.

Prospect Research in Practice: Identifying and Researching Funders & Major Giving Prospects

In this free webinar, join subject matter expert Tracey Church, Principal Researcher at Tracey Church & Associates and Co-Editor of “Prospect Research in Canada,” to learn where to look for prospects, and how to get information on major giving individuals, foundations, and corporations using the many resources available to nonprofits (some for free, some fee-based).

Impact Measurement for Nonprofits: How to Increase Funding & Improve Retention

In this free webinar, join subject matter expert, Traci Shirachi, CEO of The Mark, as she covers impact measurement or impact reporting for nonprofits, and what organizations can do to help create a data evaluation framework that addresses both program evaluation and impact measurement.

How Branding Can Maximize Your GivingTuesday Impact

Join Lidia Varesco Racoma as she walks you through the various digital marketing channels and how to create branding that resonates with donors.

Nonprofit Email Marketing 102: Advanced Strategies for Engaging Supporters

Building on Email Marketing 101, fundraisers Bryna Dilman and Meredith Gray will dive deeper into strategies for personalized engagement, impactful storytelling, and optimizing your emails so that you can generate the most revenue possible for your cause.

3 Secrets to Sustainable and Successful Corporate Partnerships

In this free webinar, join Heather Nelson, Founder and President of BridgeRaise, to discuss how building successful partnerships takes intention and strategy at all stages of the corporate partnership sales cycle.

From Inbox to Impact: How Email Marketing Drives Fundraising and Matching Gifts

How can you get the most out of your email communications? Join Double the Donation and Keela as they offer insights on crafting effective, engaging email outreach.

The AI Advantage: How Nonprofits Can Rise to the Top Using AI

In this webinar, fundraisers Bryna Dilman and Meredith Gray will walk you through everything you need to know to start incorporating AI into your fundraising practices!

Donor-Advised Funds (DAFs): What Your Organization Needs to Know

In this free webinar, join Celeste Bannon Waterman, Partner at KCI, as she presents the basic elements of donor-advised funds, current regulatory frameworks and the estimated size of this growing pool of funds in Canada. This session will also bring a particular focus to understanding the motivations and interests of donors who use DAFs, and how fundraisers and nonprofit leaders can enhance their practices and approaches to attract and retain these highly motivated and philanthropic donors. This webinar is co-presented by Imagine Canada’s Grant Connect and Keela.

Email Marketing 101 for Nonprofits: Best Practices to Boost Donor Engagement

In this webinar, fundraisers Bryna Dilman and Meredith Gray will walk you through everything nonprofits need to know to deepen donor engagement and increase revenue through email marketing!

What Donors Want: How to create moments that matter so you can raise more funds!

In this webinar, Mallory Erickson is going to break down the truth about what your donors really want and how – exactly – to design automations, segments, content, etc. to meet them where they are at.

The Future of Corporate Community Investment

Looking to deepen your understanding of corporate community investment? Check out this webinar hosted by Imagine Canada as we deep dive into Imagine Canada’s recent national survey exploring the expectations and perceptions nonprofit organizations have of their corporate partners.

Understanding Clean Data & Overcoming the Hurdles to Effective Data Management that Helps You Raise More

Energize your data practices and boost your fundraising potential as Mallory synthesizes the best practices from her mini-series, equipping you with actionable insights and strategies. Don’t miss this opportunity to revolutionize your organization’s data management and unlock the secrets to raising more funds with clean data!

How to Drive Donations and Get Engagement Using Social Media

In this webinar, Julia Campbell will teach you the ways to build deeper relationships with social media followers and how to convert them to long-term supporters.

Keela’s FAQs

Join the Customer Care Team, as we answer all of your Keela questions live and demonstrate how to master Keela’s functionality! We’ll be covering anything from reporting, importing and all the other things Keela.

Unlocking Matching Gift Success: Strategies to Double Donations

In this webinar, Mackenzie Burckbuchler from Double the Donation will walk you through how to build a matching gift strategy, how to increase donor awareness of matching gift opportunities and give takeaways to help your organization secure more matching gifts!

Introduction to Prospect Research for Nonprofits

Join Selene Hur, Manager of Prospect Development as she introduces prospect research, covers some best practices and demonstrates how it enhances your organization’s overall fundraising efforts. This webinar is co-presented by Imagine Canada’s Grant Connect and Keela.

Nonprofit Leadership Hacks for Breakthrough Growth in 2023

In this webinar, Jesse Lane will identify opportunities for significant growth in awareness and giving, and you’ll walk away ready to immediately take action to grow marketing and fundraising results.

The Power of a Toolkit to Share Your Impact

Promoting your organization’s programs and events is time consuming and expensive work. Whether you have a comprehensive team or a department of one, it’s hard to get beyond your audience and reach new people.

In this webinar, Beth Brodovsky will provide you with everything you need for your nonprofits events, giving days, and awareness campaigns. She’ll set you up with the right tools to expand your marketing reach, and identify the right candidates for new ambassadors.

Community-Centric Fundraising: The Dirty Money Dilemma & Building Relationships in an Unideal World

Community-centric fundraising urges fundraisers to critically examine every donor-centric philosophy they’ve been taught, are you ready to dive in and find out how CCF can help your organization? Join Maria Rio from Further Together to learn more. This webinar is co-presented by Imagine Canada’s Grant Connect and Keela.

How to Create a Marketing Plan That Works

In this webinar, John Mark Vanderpool will cover the five essential parts of a marketing strategy that you must include for your organization. We’ll walk through the StoryBrand Checklist so you can walk away knowing exactly how to transform your marketing efforts and implement a plan that works.

How to Leverage Storytelling to Advance Your Cause

In this webinar, John Mark Vanderpool will help your audience create clarity for your audience with the art of storytelling. We will cover the extensive and proven StoryBrand marketing framework and how you can implement these effective strategies in your organization.

The Rise of Cryptocurrency: Expanding your Giving Channels with Keela x BitPay

In this webinar, Keela is partnering with BitPay, a leading cryptocurrency payment service provider to chat about the current landscape of cryptocurrency. Come along to learn all about what cryptocurrency is, how it works and how you can expand your giving channels to capture cryptocurrency donations.

How Technology is Shaping Giving and Why Nonprofits Should Care

In this webinar, Libi Berenson of Geenees shares how technology is changing the fundraising landscape and why nonprofits should on top of the technology trends that will help them raise more money. 

Where Did Everyone Go? Volunteerism and Civic Engagement in the Nonprofit Sector

Building the volunteer strategy that will get you through 2023? Learn what’s coming next for volunteering and civic engagement from Megan Conway, President & CEO of Volunteer Canada and Bruce Macdonald, President & CEO of Imagine Canada. This webinar is co-presented by Imagine Canada’s Grant Connect and Keela.

Recession-Proofing Your Nonprofit: How to Continue Serving Your Mission During Challenging Times

The nonprofit sector faced significant challenges during the Great Recession of 2007 and history may be repeating itself. Are you prepared for a decline in revenue and increased demand for resources? Learn tips on how to raise more with current donors, save acquisition costs, and engage supporters during these tough economic times.

Planned Giving 101

In this webinar, Tony Martignetti, in plain language—weaving in his stand-up comedy—he’ll simplify and demystify Planned Giving for you. You’ll leave with a firm understanding of how to launch Planned Giving fundraising at your nonprofit.

Receipting with Keela

In this webinar, we’ll look at how you’ll be using Keela to create and issue your outstanding receipts (and all of the other bits and pieces along the way!). Come along for a full A-Z of the End of Year Receipting Process. This is the final installment of our End of Year Webinar Series.

Donor Stewardship at End of Year

In this webinar, we’ll look at all of the things that you need to do in the real world once you’ve setup Keela to run in the background. Let’s make Donor Stewardship you’re number one focus this End of Year! This is the third installment of our End of Year Webinar Series.

2023 Fundraising Trends: Preparing for the Year Ahead

In this webinar, Michelle Okere, leading sector consultant and nonprofit executive, will help you identify strategies to maintain and grow your organization’s impact by capitalizing on the right 2023 trends. Presented by Keela and Imagine Canada’s Grant Connect.

How to Get CEOs and Boards to Embrace Year End Fundraising

Do you want to engage your CEOs and Board Members in your end of year fundraising? Learn from nonprofit professionals in this webinar presented by Keela. In this session, you’ll hear insights from the experts themselves and learn how you can educate your board on the fundraising cycle.

Planning Your Email Marketing Strategy

In this webinar, Elsie will look at all of the different components that you should include in your End of Year Email Marketing Strategy, and how to insert these into the Keela system. This is the second installment of our End of Year Webinar Series.

Grantmaker AMA: What Funders Want You To Know About Securing Funding

Do you want to increase your granting success rate? Learn from seasoned funders in a special Ask-Me-Anything (AMA) style session presented by Imagine Canada’s Grant Connect and Keela. In this session, you’ll hear insights from the experts themselves and learn the essential factors that funders weigh when deciding who and what to fund.

Reframing the Overhead Narrative – From Cost to Resilience

Join the conversation about how to best talk about overhead. Led by sector leader, Bruce MacDonald, CEO and president of Imagine Canada, this webinar is catered toward fund development professionals. Presented by Keela and Imagine Canada’s Grant Connect.

Getting Ready for Fundraising Season

In this webinar, Maggie will examine each of the action items that you should tick off in your Keela account to ensure that you and your team are setup for success before the season even begins. This is the first installment of our End of Year Webinar Series.

How Nonprofits can Make the Most of Giving Tuesday

This webinar will discuss the basics your nonprofit will need to successfully raise funds this year. We will talk about the marketing channels, tools, and strategies that will make Giving Tuesday one of the largest fundraising days of the year!

Designing Inclusive Decisions

Led by inclusive decision-making facilitator, Mer Joyce, this keelabs webinar offers a supportive place for organizations to learn how to co-design inclusive decisions and navigate their challenges.

Organizing Your Data in Keela

In this webinar, we’ll look at the many different ways that you can organize your data using Keela Tags, Impact Areas, Custom Fields and more.

 Fundraising Foundations for Small Nonprofits

This webinar will dive into 8 fundraising tips to help you raise more with less effort. Presented by Keela and Imagine Canada’s Grant Connect.

Keela’s New Form Builder: Donation Forms

Join Elsie as she reveals Keela’s brand new Forms tool and how the first stage, a Donation Form, can change your fundraising strategy for the better!

Automation – Examples, Examples, Examples!

Join Elsie as she demonstrates several real life examples of how to use Automation to boost your organization’s outreach!

5 Steps to Successful Online Raffles

This Keela Webinar will explore ways to transform an online raffle into a tool that not only brings in ticket sales but also 20% more net profits, and list of new donors!

 3 Key Elements to Become an Impact-Driven Nonprofit

This Keela webinar covers the essential insights on measuring your impact and marketing your organization’s value.

Build Email Marketing Campaigns with Style

In this webinar, Samantha Lego – Keela’s Director of Marketing – will talk us through exactly what an Email Style Guide is, how to build one and all of the best practices you should take into considering throughout the process. At the end, Keela’s wonderful Customer Care team will provide a demonstration directly in the Keela system.

Secrets to Grant Seeking Success for Small Shop Fundraisers

In this webinar, we’ll will answer all your grant questions live and you will leave with useful steps to take when applying for your next grant, knowledge of the trends in today’s grant writing landscape and secrets to help you secure funding for your programs

Cryptocurrency 101: What Nonprofits Need to Know About Crypto-Fundraising

If you’re confused by cryptocurrency, you’re not alone. During this webinar Keela’s founder and CEO will go through nonprofit must know for crypto-fundraising

Keela Intelligence Tools (The Brainiest CRM!)

Join Elsie and Nicole as they demonstrate how you can use Keela’s Intelligence tools to give your fundraising a power boost.

Budgeting and Forecasting: A Plan for Financial Success

In this webinar, we’ll discuss best practice methodology to ensure that your budget is a valuable tool that guides your organization to success. We will walk through different budgeting methodologies, understanding the key areas of risk in the budgeting process, and learn to break down your budget into actionable goals.

Introducing KeelaPay

Join Elsie as she guides us through how KeelaPay works as well as some of the extra benefits that you’ll gain access to you if you make the switch.

How to Create an Effective Grants Management Strategy

During this Keela webinar you will learn the 5 top tips for effectively managing your grants. The session will be fun, fast paced and attendees will have an opportunity to ask questions throughout.

Don’t Fear the Reaper: Planned Giving Isn’t the Death Conversation

Join us for a fast-paced webinar that will show you how to engage your donors in fruitful discussions about Planned Giving

Planting the Seeds for Nonprofit Board Equity

this session, Christal Cherry and Renee Rubin Ross will share four questions that you can use to move your board towards equity. We’ll share examples of challenges that many boards have and some tools to move through them.

Ask Me Anything: Nonprofit Branding

This collaborative and fun Q&A format will offer insights and tips for making your organization’s branding more targeted and effective. Bring your own questions—and learn from others!

Introduction to Inclusive Decision-Making

This training will take you from zero to beginning to design an inclusive decision-making process that fits the needs of your organization

Increasing Sponsorship Revenue During Uncertain Times

During this Keela webinar you will learn during how your organization can revitalize your sponsorship efforts, results and review how to approach your sponsors when unclear about the status of your future events.

Peer-to-Peer Premium Feature Walkthrough

In this webinar, we’ll take a look at Keela’s brand new Premium Feature – Peer2Peer! Join Elsie and Maggie as they demonstrate how you can use the Peer2Peer tool to create and then share fundraising beautiful Peer-to-Peer campaigns with your family, friends, networks and communities. Share your impact, your goal and the tasks of fundraising wit the world!

Dangers or Opportunities?

In this webinar, we’ll discuss what trends to watch out for to strengthen and defend your nonprofit.

Best Practices for Virtual Teamwork

In this webinar, we’ll discuss ways to overcome the challenges of remote teamwork and understand best practices for working from home.

Event Fundraising: Raise Money. Raise Awareness

In this webinar, we’ll discuss ways to overcome the challenges of running an event fundraiser, how to make money, and how to use this for long term goal success. You will also learn reason why you should run an event fundraiser, how to run it, how to make money, and how to use this for long term goal success.

Improve Your Event Marketing Strategies by Learning from Successful Real-Life Examples

In this webinar, we’ll will answer questions like: What if I don’t have a big email list or social media following? When and how should I use different marketing channels? And the most important question of all: How can I learn what worked and what to put more effort towards when marketing my next event?

Being a Leader of Influence: Learn Principles of Leadership That Can Grow Your Impact

In this webinar, we’ll learn key principles of leadership to expand your impact with individuals, teams, and other stakeholders. This interactive session will dig into four principles of leadership that will encourage and empower you to make a difference within all areas of influence

Panel – The Secret to Successful Nonprofit Leadership

In this panel-style webinar, we will discuss how nonprofit leaders can improve their decision-making skills, navigate current challenges and set themselves up for long-term success.

Year-end Nonprofit Accounting In A Covid World

In this webinar, we’ll learn the key principles of Year-end nonprofit accounting and keep your books in order. We will discuss some common challenges faced by NFPs, additional COVID-19 factors to consider, and what you can do to close the year more efficiently!

Direct Mail, Communications, Donation Summaries – Oh my!

In this webinar, we’ll take a look at Keela’s brand new Communications tool (Including Direct Mail and Donation Summaries!

5 Steps to Using Data to Enhance Your Nonprofit Brand

In this webinar, we’ll discuss how to assess your brand value, ways to collect and track brand-related data, how to use the data to improve your branding, and finally, how to set (and measure) brand goals.

Best Practices with Keela: End of Year

In this webinar, we’ll look at how you can use Keela to make your end of year fundraising, receipting, administration and communications a resounding success

Best Practices with Keela: Leveraging Wealth Screening with DonorSearch

In this webinar, we’ll look at how you can use the DonorSearch tool in Keela to boost your end of year fundraising.

SEO 101: Growing Visibility in Your Search Results

In this webinar for our for-profit friends, and mission-driven organizations, Kendall Lake of Nexus Marketing will share how your mission-driven organization can get in front of the right users in search results – and how that can be a game changer for your business.

The Art of Fundraising: How Your Personality and Values Impact Your Fundraising Career

This workshop will explore the many facets of professional fundraising and how values alignment plays a key role in employee and talent retention. Whether you are hiring a fundraiser, are a fundraiser, or exploring a move to professional fundraising, this session is for you and promises to be a worthwhile conversation.

Best Practices with Keela: QuickBooks Integration

In this webinar, we look at how Quickbooks Online and Keela go together like peas and carrots.

Beyond the Logo: Building Your Nonprofit’s Brand Identity

In this half-hour session, we’ll explore how these elements can help your nonprofit to attract the right donors and inspire them to action. We’ll focus on how to manage your nonprofit’s design procedures to create a lasting impact.

Nonprofit’s Guide to Fundraising Audits

In this webinar, nonprofit professionals will learn tips on how to raise more money by evaluating their current fundraising performance and using the data they’ve gathered to meet their organization’s goals.

Best Practises with Keela: Donor Centered Fundraising

In this webinar, we’ll look at how to create long-lasting connections and meaningful relationships with an effective Donor Stewardship plan.

Best Practices with Keela: Fundraising Campaigns

In this webinar, we’ll look at how you can use Keela to make your Fundraising Campaigns an effortless success.

Best Practices with Keela: Using Keela Forms

In this webinar, we’ll look at how you can use Keela Forms to make things faster, simpler and even cheaper than your current processes.

Engaging Influential Allies

During this webinar, Jesse Lane and Melissa Rhodes Carter will share how to approach and partner with influential allies (aka “influencers”) online as well as offline for one of the fastest and most cost-effective strategies to growing your audience.

3 Easy Ways to Increase Your Online Donations (CFRE-Certified)

In this session, David Pisarek will guide you through the steps you need to improve your nonprofit’s website’s performance and online fundraising efforts. He will also share critical takeaways from Wow Digital’s audit of over 300 nonprofit, charity and foundation websites.

Five Easy Steps for Successful Board Fundraising (CFRE-Certified)

This session provides five simple steps to engage your board in inspired and authentic fundraising. You’ll learn how they can increase donor retention and how to turn their fundraising fears into solicitation strengths. You’ll learn how each board member can thank, engage, research, cultivate, and ask donors in the way that’s best for them.

By the end of the webinar, you’ll understand the five steps to a successful Board Fundraising

Automation: New Add-On Walkthrough

In this webinar, we’ll take a look at how Keela’s new add-on tool can help you to automate your workflows and save oodles of time spent emailing Contacts!

Facebook Fundraising 101

This webinar is for you if you work for a nonprofit and you want to assess The Facebook fundraising tool and decide if it’s going to be right for you. Or if you have wanted to set up one of these fundraisers for a while, but you were getting stuck. Or maybe you know you want to use the tool but you have questions or fears that you needed reassurance on before you take the leap.

By the end of the webinar, you’ll understand the three steps to a successful Facebook Fundraiser.

Resisting Work: Laziness Does Not Exist

Working in a nonprofit can sometimes feel like running on a hedonic treadmill. It’s important that our work structure and culture acknowledge our shared humanity and encourage us to lead a healthy, mindful lifestyle.

This session will teach you how to reclaim your time and improve your well-being in the workplace as a nonprofit professional.

Best Practices with Keela: Measuring Success with Keela KPIs

In this webinar, we’ll look at the inbuilt and automatically calculated KPIs that are available in Keela and how you can use them to make informed decisions and grow your nonprofit.

KPIs for Nonprofits – A Crash Course

This session will teach you how to define, determine, and track your KPIs. You’ll be provided with a host of KPI examples, best practices, and guidance on how to determine which KPIs are right for your organization, as well as learn how to make sense of the data you already have and leverage it to make informed decisions and grow your nonprofit.

How to Drive Donor Engagement with Social Media

For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this session, social media and digital fundraising expert Julia Campbell will walk you through the secrets to successful donor relations with social media.

The 4-Step Plan to Acquiring More Donors and Improving Your Fundraising Results

Jesse, and his team, have developed a solid framework that helps nonprofits boost their brand awareness and get more donations through digital marketing and fundraising strategies. In this webinar, he’ll discuss his team’s approach to donor acquisition and fundraising in 2021.

Streamline Your Communication Strategy – CFRE Certified

In this session, Sarah Olivieri, MPS is going to show you what a leveraged communications strategy looks like and how to write up a strategy that actually produces better plans. Then, a nonprofit guest will share their experience using this kind of leveraged strategy and show you what their plan looks like.

A Guide to Integrated Marketing for Fundraisers – CFRE Certified

Led by Ben Johnson, this webinar teaches nonprofit professionals how to leverage traditional and digital marketing channels to raise more funds and steward donor relationships. Most importantly, you’ll leave the webinar with a clear path forward to improve your donor acquisition efforts and increase your fundraising revenue.

Communication Style Workshop: How to Improve Your Nonprofit’s Internal Communication

In this webinar, you’ll learn about the four different communication styles, including their strengths and blind spots. You’ll get to know your preferred style and learn tips to help you reduce friction or misunderstanding in your conversations. This will improve the way you communicate and work with your colleagues, board of directors, and even family and friends.

All About Logos

Logos play a central role in your visual identity. They serve as the hook to help your audience recognize and remember you. But they don’t always create the impact they should. Join us and learn what makes a good logo, what opportunities exist for using it, as well as how to get your logos to work for you!

Fundraising Strategy for Small Nonprofits – CFRE Certified

You keep hearing that you need a fundraising strategy, but what does that even mean? In this webinar, you’ll learn how to find the right fundraising strategy that will work for your organization, as wells tips on how to align that fundraising strategy with your organization’s goals.

All the World’s a (Virtual) Stage

In this webinar, you’ll learn proven performance techniques and advice that will help you to project confidence when you are nervous; relax in high-pressure situations, and make the very best possible impression in your career. This is a supportive, fun space to hone the “art” of your communications skills in the current virtual realm.

How to Fall in Love with your Database

Your database is always there looking for love and attention. Are you ignoring your data or showering it with love? This session will energize you to turn 2021 into the year that you maximize the potential of your donor database, share inspiring stories, retain more donors with a solid stewardship plan and survey your donors to speak directly to their hearts.

Creating a Top-Notch Communications Plan for Your P2P Fundraising Campaigns

When it comes to creating a successful peer-to-peer fundraising campaign or event, one of the first steps is to create a communications plan. You’ll learn key areas to consider when constructing your plan and walk away with ideas to help ensure your peer-to-peer fundraising campaigns and events run more smoothly and deliver better overall results.

Workplace Mindfulness, Wellness, and Productivity: Yes, There’s an App for That!

Led by Meico Whitlock, he highlights the latest apps that can help you to create and sustain greater well-being in your life and work. No matter your position at your organization, this fun session will highlight the latest apps that can help you be more mindful and create and sustain greater well-being in your life and work.

Design Thinking for Fundraisers

Design thinking has been a game-changer in startups and agencies for over a decade. Fundraisers can—and should—apply the same process to their fundraising programs. This session provides an overview of design thinking with approaches that set you up for success, what to avoid, and how to spot opportunities

Best Practices with Keela: Managing Volunteers

Volunteers are one of the most important part of some organizations, but they can often be overlooked when it comes to reporting time. In this webinar, we’ll take a look at some best practices that you can use to ensure that your Volunteer’s activities are tracked, their impact is measured, and their success is shared!

How to Develop Your Nonprofit’s Impact Measurement Strategy – CFRE Certified

In this webinar, Maggie Dubyk will discuss how your organization can develop a theory of change in order to help your organization define your intended impact, outcomes, and outputs.

Maggie Dubyk has spent over six years immersed in the NPO sector working with both local and international NPOs. Her curiosity and dedication to the sector has encouraged her to dig deep in understanding the gaps in the NPO that act as barriers to efficiency and generating impact.

Email Subject Lines: 5 Mental Levers That Anyone Can Use to Get More Opens and Donations – CFRE Certified

In this fast-paced session packed with case studies and real-world subject line experimentation, you’ll learn 5 proven mental levers that you can easily implement in your subject lines to increase opens and donations.

How to Make Your Nonprofit Website Convert Better and Work Smarter

As more donors give online, your nonprofit website should be capable of telling your nonprofit story clearly and converting prospects to donors. This webinar will explore how you can improve your conversion rates for donations and volunteers by optimizing your nonprofit’s landing pages and website.

Best Kept Secrets to Getting (And Using) Facebook Fundraiser Data

Since the 2015 debut of Facebook charitable giving tools, people have raised $1 billion+ on Facebook for causes they care about. With the rise of Facebook Fundraisers, several important questions persist, how can we effectively engage these supporters during and after their campaign?

How to Not Waste Time on Social Media as a Nonprofit – CFRE Certified

Social Media is great, but it’s also not. It can be really rewarding for nonprofits, but can also become a black hole, sucking up your time and energy. In this webinar, we will talk through the best ways to think about, plan for, and interact on social media platforms to maximize your time and efforts.

Online Fundraising Strategies for Nonprofits

Online giving continues to grow faster than giving overall, fueled by more people coming online and a large increase in mobile usage (among other things), but how can you make the most of your online fundraising?

Brand Slam: How to Get a Slam Dunk with Your Brand

In “Brand Slam”, we will talk about the keys of good branding in 2020, rebranding and some tips on how to turn your marketing team into a content machine. Utilizing the power of FOMO, technology and the latest in social influence and engagement you can build a loyal tribe of followers.

Best Practices with Keela: Email Marketing 101: Newsletters

Join us as we dive into the wonderful world of email marketing for nonprofits—starting with the Newsletter!

Apps, Tools, and Tactics to Be a Nonprofit Olympian!

Do you want your work to be faster, higher, and stronger? We will share our favourite resources that are accessible and affordable for organizations of all sizes that will help you go faster and more efficiently, raise higher revenues, and build stronger relationships!

Great Donor Communications: Now and Forever!

This interactive lunch and learn is a 45 minute Q&A session with nonprofit experts, Sarah Durham and Farra Trompeter of Big Duck who are discussing the importance of Donor Communications both in the short term and long term during our current climate.

When Volunteers Don’t (and Can’t) Show Up In Person – How to Fill the Gaps

Volunteers are one of our most strategic assets. Join this webinar and learn how to recruit and engage volunteers effectively online so they can take virtual action at scale in times of crisis, and stay engaged over the long term, regardless of whether it’s in person or virtually.

Getting Started With Data Science and Machine Learning

In this introductory workshop we will share with you the basics on what data science and machine learning are and how you can use them in the nonprofit space. After an overview, we will talk about data collection, do a bit of data cleaning and then reporting. Afterwards, we’ll talk about some of the algorithms used in predictive analytics.

AI For the Little Guy: The 4 Stages of Data Literacy with Keela

AI is no longer a complicated tool built exclusively for large tech companies. Keela has built intelligent tools specifically for nonprofits in order to help make better decisions by being able to predict a donor’s next move. Join us on this interactive demo to see how our tools will help small and medium nonprofits by significantly improving fundraising efforts.

Searching for Wild Data in your Donor Database: How AI is the Best Safari Guide

89% of nonprofit professionals believe AI can make their organization more efficient yet almost 80% of nonprofits do not have access to this technology. How do we bring big technologies to smaller organizations? More importantly, how do we train these organizations to use AI systems in a way that is constantly providing value?   Watch the webinar and find out.

Fostering a Culture of Innovation

Many nonprofits think of innovation as a luxury they can’t afford. Staff time and budgets are limited, and improving the way they use technology seems out of reach. Join this webinar and learn how to embrace a culture of innovation on a budget at your nonprofit organization.

Secrets of Successful Virtual Conferences – CFRE Accredited

Thanks A Million: Boost Donor Loyalty & Revenue with Simple Stewardship Strategies

You can improve your donor relationships with simple tools and strategies that focus on meaningful communication with your donors. This session looks at the very best in fundraiser thankfulness through the lens of community-based donors and the tools we use to connect with them.

Social Media Marketing 101 for Nonprofits – CFRE Certified

This is a collaborative session focused on the who, what and why of social media marketing for nonprofits. We will talk about who you are targeting, what you are sharing, and why it’s relevant to the audience (and channel). You’ll leave with worksheets to create your own social media strategy.

Planned Giving: Blow Up The Black Box – CFRE Certified

You don’t need a law degree to start and grow a successful Planned Giving program that maximizes your donor lifetime value and keeps your nonprofit sustainable. Tony is a lawyer but he doesn’t talk like one. In plain language, he’ll explain how to set up a planned giving program at your organization.

Best Practices with Keela: Online Donations 101

Join nonprofit expert, Deepak Sekhri as he shows you how you can unlock the power of Keela to maximize your online donations. Learn best practices for donation forms, gain insight into how current nonprofits using Keela have increased donations up to 35%, as well as receive a framework to apply it to your page.

Focus Matters: How to Build a Nonprofit Landing Page that Drives Action

Learn from unbounce’s Luke Bailey on what elements you need on your nonprofit homepage, donation page, or landing page to make your campaign successful. Get copywriting and design tips to convert more of your visitors into donors and volunteers.

How Nonprofits Can Stretch Their Marketing Budget

This webinar will walk through the basics of nonprofit marketing, including storytelling, strategy, structure and execution. In each area, we will explore ways nonprofits can streamline their approach and stretch their budgets to do more marketing with fewer dollars.

How Integrating Storytelling into Your Organization Drives Happiness (and Revenue Too)

In this short session, we’ll dig into how the storytelling approach is not only great for describing your impact – it’s also an incredible way to bring your entire team together with positivity that can vibrate through every fibre of your organization.

Impact Cascades – The Adaptive Approach to Evaluation

Don’t let impact measurement deplete you. Let it empower you and your organization. In this webinar, you’ll learn how to complete a simple 1-page cascade diagram, organize impact into a series of outcomes and associated metrics and collect data throughout the duration of a program so you can adapt and improve.

From Data to Action: Visualizing Data for Fundraising – CFRE Certified

By showing data in engaging visual formats, we can conquer common nonprofit challenges. You will leave this webinar with a clear understanding of how you can use data visualization to address key problems you face raising funds. You’ll learn the different types of data visualizations (data viz) you should be using for fundraising and how to turn a good viz into a great one.

Donors, Data, and Doing What’s “Right”

In this session, T. Clay Buck, CFRE will explore the new realities in data management, how ethics plays a role in how we manage data and how best to ensure you’re managing donors most trusted asset appropriately. And answer the question of how Lego Bricks fit in with a discussion on data management and ethics!

Best Practices with Keela: Data-Driven Fundraising

Fundraising is the lifeblood of your organization. It keeps the lights on and the goodwill flowing. But how do you create an effective fundraising campaign that will work time and time again? It all starts with data. But don’t worry, in this webinar, you don’t need to be a numbers wiz.

How to Automate CRA Compliant Tax Receipts for Your Charity

Let’s face it – tax receipting is a time-suck. For many nonprofits, this isn’t apparent until it’s too late. You just wrapped up a successful year-end appeal (woot!), and now you’re buried in piles and piles of donations to log and receipts to issue out. Sound familiar? Join this webinar and learn how to automate CRA-compliant tax receipts.

How to Automate IRS Compliant Tax Receipts for Your Charity

Let’s face it – tax receipting is a time-suck. For many nonprofits, this isn’t apparent until it’s too late. You just wrapped up a successful year-end appeal (woot!), and now you’re buried in piles and piles of donations to log and receipts to issue out. Sound familiar? Join this webinar and learn how to automate IRS-compliant tax receipts.

Creating a Nonprofit Brand Guide

A brand guide provides a roadmap for your visuals and messaging—does yours accurately express your organization’s mission and story? This session will guide you through the steps of creating a comprehensive and user-friendly brand guide that will help both your in-house team and outside partners express your brand accurately and consistently.

Best Practices with Keela: Donor Segmentation and Filtering

Join Keela expert, Peter Craigen, as he dives deep into your Keela database and shows you best practices in data collection and management, as well as how it can be used to influence your communication and fundraising strategies.

How to Build Donor Relationships Using Keela

In this session, we will cover the basics of managing donor relationships in Keela’s platform so you can keep every touchpoint relevant and personalized without spending hours out of your week. We will cover how to build good habits of relationship management and put them into concrete plans using Keela’s CRM.

5 Research-Backed Ways to Optimize Your Fundraising

Using academic research, economic theories, and experiments with real nonprofits, Brady Josephson will share 5 strategies proven to grow your fundraising. Whether you’re new to fundraising and marketing or have been doing it for 20 years, you’ll come away with a few new insights and ideas to implement and try for yourself.

Attract Volunteers and Donations with a Strong Visual Brand

This interactive session discusses the power of visual branding for nonprofits when it’s time to refresh a visual brand, how to build loyalty and engagement through the visual brand design process, and simple ways to personalize stock template websites and emails. Learn to create a strong visual brand that will win more volunteers and improve donations.

Turning Traffic into Relationships

Your website needs to be more than a brochure with a donate button. We will cover the five major sources of traffic to a site including search, social and ad grant traffic. Then we’ll share simple email capture tactics that will begin the donor relationship.

Designing for Accessibility: How to Make Your Comms Accessible and Inclusive

Being an inclusive organization means proactively creating accessible comms, not just making adjustments reactively. Many of the comms materials you share currently are unsuitable for people who live with autism, color blindness, dyslexia, visual impairments, and neurodiversity. Learn how to design with EVERYONE in mind. 

The Art of Storytelling in the Digital Age

Digital technologies have fundamentally changed the way people discover, engage, and share information about the causes they care about. In this session, Julia Campbell will walk you through the modern-day secrets to nonprofit storytelling in the digital age, based on her bestselling book for nonprofits.

Respect Your Donors with Gender-Inclusive Data

Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.

Engaging and Converting Donors in the Mobile Age

in 2019-2020, Nonprofits saw a 17% growth in mobile donations and a 21% in mobile revenue. This session will discuss the most important things to know about mobile behavior, and what nonprofits need to do in order to endure the shift towards mobile, and to maximize engagement on the devices and platforms our donors prefer.

Major Gifts Operations: Planning for Success

In 2019 US nonprofits raised nearly $450 billion, but turns out 76% of donations come from just 3% of donors. Major gift relationships take time, which is why we often lose focus on them. In this session, prospect development expert Ryan Woroniecki will explain the processes you can use to put a major gifts program in place.

Building Donor Diversity: Professional Growth that Leads to Broader Communities

Join Yolanda F. Johnson, as she delivers tools and strategies for personal assessment, donor diversification and for opening the doors in our work as fundraisers, to help donors see through a DEI lens and by doing so, create a more just and equitable sector and society.

Build A Strong Relationship with Your Virtual Event P2P Fundraisers

Maureen will share practical examples of ways to engage your P2P fundraisers, draw them more deeply into your organization, and help them raise more money. And these are all things you can start doing tomorrow. Whether you’re a virtual P2P event pro or this is your first rodeo, you’ll come away with fresh ideas and inspiration.

Online Fundraising Strategies 2020

How can you make the most of your online fundraising? Brady Josephson shares case studies, experiments, academic studies, and the latest research to help you optimize your online fundraising strategy and create a great online giving experience for your donors.

Canada’s Changing Donor Landscape

Imagine Canada, Ethnicity Matters and a collective of partners have teamed up on a new study examining the giving habits and attitudes of newcomers to Canada and second-generation Canadians. Listen to highlights from the recently released report, and learn how Canadian fundraisers can develop strategies to engage these growing population groups.

How to Get Your Board to Fundraise – CFRE Certified

Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on equipping and motivating your board members to be great fundraisers. You’ll learn how to help them get over their fear of fundraising and develop the fundraising habit. The session includes tools and samples that you can use to start building a fundraising culture within your board.

Engagement isn’t Enough: The 5 Shifts that Skyrocket Participation

In this webinar, you’ll learn the 5 strategic shifts that are critical for running a thriving organization. We’ll highlight key strategies and best practices for increasing donor participation and how to turn fans into active supporters.