7 Nonprofit Welcome Email Examples to Inspire You
If your imagination needs a push in the right direction, here are some excellent examples of welcome emails from around the web.
Have a look and then put your own spin on these tried and true themes.
1. Introduce your organization
Just because someone subscribed to your email list doesn’t mean they know everything about your organization. Maybe they attended an event or donated as part of a P2P campaign and didn’t take the time to fully learn about what you do. Send a welcome email that introduces your nonprofit, and your mission, and mentions some of the important things you do for the world.
2. Put the boss in front of the camera
People love to feel that they are connecting with real people rather than brands. Additionally, video has proven to be particularly good at engagement.
So book some time with your CEO or executive director and have them record a welcome message for new subscribers. Attaching a face to your mission will help to endear your organization to new supporters.
3. Say thank you
It doesn’t matter why a new subscriber signed up to receive your emails; whether they’re a new donor, an event attendee, or just someone looking for more information about your organization, thank them. Say it upfront and make it obvious.
If you have the ability to segment your lists (see above) include a specific expression of gratitude for whatever it is that the recipient did for you—even just for signing up to receive email communications!
4. Set expectations
A great way to build trust with your audience is to tell them what to expect from you and then deliver on it. In your welcome email, if you promise monthly updates, don’t expect to be able to send an email every week or only once every six months and get away with it.
Furthermore, your email should tell them what types of content to expect in the future. And lastly, your welcome email should look pretty similar to the types of emails you’re going to send out in the months to come so that the experience is smooth and readers start getting used to your communications right away.
5. Share helpful resources
In most cases, new subscribers want to help you in some way. Return the favor by supplying them with relevant information resources. Blog posts, video links, profiles of other supporters, etc. are all great ways to show your impact and get new readers on board.
6. Ask for donations
While you don’t want to hit new subscribers with a full-court press for donations straight away, a welcome email is a good opportunity to slide in a subtle ask. After all, your goal is always to boost your bottom line.
So don’t hesitate to include a DONATE button in a sidebar or at the bottom of your email, or work a donation link into your content in a way that is contextual to the story you’re telling. If your new audience happens to be moved to give, the means are there to make it happen.
7. Stay connected
The more touchpoints you have with your new supporters, the better it is for audience engagement and participation in your events and campaigns. And you’d be hard-pressed to find an opportunity for more touchpoints than social media.
A welcome email is a great place to get connected on social media, plus people are already primed to recognize social links to Twitter, Instagram, Facebook, and more, so go ahead and drop in those links and keep your audience up to date using your feeds.
Now that you’re a welcome email expert, it’s time to get out there and start connecting with the newest members of your organization. And don’t be afraid to get creative—maybe your new welcome email will be featured here in the future!
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